GE DIGITAL

We explored and created a series of films which showcase the impact of digital transformation across GE’s operations, and celebrate the successes of their engineering teams all over the globe.
As Creative Director on the project I was tasked with creating a concise narrative to showcase the depth and breadth of their digital and technological achievements. I travelled to Dubai, New Delhi and Beijing to directed local production teams at major industrial sites - a power plant, hospitals and an aircraft testing facility.

Creative Director: James Dougan

Production: Squint Opera